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Ya Qian underwear 2012 spring and summer has been fully listed on the day! Ya Qian underwear 2012 spring and summer is divided into three major series of products, Sheng Kuang garden, the dream of Argentina, the desert princess. 2012 popular elements in the three themes has been vividly reflected. Ya Qian for 25-35-year-old white-collar women-based consumer groups, intellectual, elegant, sophisticated, modern Ya Ya brand style, giving a sense of clothing and clothing, highlighting the distinctive personality. Precise positioning, precision communication Ya Qian: The classic brand with yellow ribbon as the core cultural story, through the depth of brand culture, brand building, face the mature female consumer groups. Caring for women, caring for the community, true love forever.

Ya Qian (International) underwear brand is a research and development, design, production and sales of large integrated underwear business, the Group administered Zhejiang Ya Qian brand management Co., Ltd., Zhejiang Ya Qian underwear Co., Ltd., Zhejiang Lily Underwear Co., Ltd., Lili International Fashion Investment Co., Ltd., Dongguan Li Xiu underwear, Ya Hong International Limited Hong Kong Co., Ltd. and a number of wholly owned subsidiaries; with Zhejiang Jinhua, Lianshui in Jiangsu, Dongguan, Guangdong three independent production base. Leading products are bras, underwear, thermal underwear, seamless body underwear, home service, swimwear, yoga clothing and other full range of underwear products. Group currently employs more than 2,000, with an annual output of over 3 million dozen underwear, the best-selling products in Europe and the United States and other global more than 30 countries. As a comprehensive enterprise, Ya Qian Group, on the one hand the implementation of global positioning, advocacy of international strategy, annual regular participation in the world's largest French Paris, the United States and other international lingerie event; Occasionally organized Ya Qian design team to visit Europe in a timely manner Learn from the top international design concepts and fashion elements, and constantly inject Ya Ya underwear in the R & D and production; and a number of well-known international underwear brand to establish a long-term cooperation between the relationship; on the other hand continue to hone the company's internal strength and enhance management standards, To enhance the brand competitiveness. Since 2005, Ya Qian Group a strong shot, the launch of the "Ya Qian" main underwear brand for the domestic market, vigorously promote the "Ya Qian Yi Fang Square" underwear chain business model, the first underwear industry "1 +1" marketing model, and for the first time In the country put forward the "5S" sales concept. In 2006, Ya Xi underwear successfully signed Wen Bixia as the brand ambassador. In 2008, Ya Qian won the title of "China Well-known Trademark". In the same year, Wu Peicci became the new spokesperson. So far, Ya Qian Group respectively in the country a dozen key markets set up an office and brand management. At present, the domestic "Ya Qian Yi Fang Square" chain has reached more than 1,000. Yaqian Group strive to continue to meet consumer demand, providing consumers with caring and thoughtful service; the same time, innovation-driven, committed to creating the most powerful underwear terminal sales system, a new model of the domestic underwear chain leader.

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