Love: Men's underwear also make money
Ladies underwear brand , many people are familiar, but few people know about men's underwear. Today, some local underwear companies trying to invade men's wardrobe, love companies is one of the cultivators.
The initial idea of love across the world stems from the sharing and expansion of channels. Dong Jie is the man in charge of men's apparel business, in Dong Jie view, the brand awareness of underwear lingerie for the advent of cross-border to facilitate. "Before launching men's underwear, many female customers asked questions about men's underwear."
Now adore men's underwear has become a new profit growth point. In 2010, adore men's underwear sales growth rate reached 68%, sales approached 300 million yuan.
However, the development of men's underwear is difficult to simply copy lingerie. Men's underwear brands everywhere, the majority of men's underwear walking supermarket line, consumers generally accept the price of 10 to 20 yuan. Only a few foreign brands, such as Shuya in Germany and the United Kingdom, were welcomed by some elites.
Due to the difficulty of competing with smaller brands on price, adore men initially targeted the high end. The price ranged from one hundred to several hundred dollars. Sales channels were chosen in high-end stores and specialty stores, such as Beijing's Dorset and Lufthansa.
The designer also determines a theme every quarter and selects the fabric, color, style and craft according to the theme. Since then designers to design samples, sample data and tried out after trying out feelings, love for two or three internal audit, most of the products are brushing, qualified products to the market.
At the same time the product positioning of the core is "comfortable", and the impact of comfort is a key element of fabric technology. Transformation from the OEM self-owned brand of love, up and down in brand management, but did not make great efforts in fabric production, but the joint venture to love a learning opportunity.
Iron Pipe & Tube Co., Ltd. , http://www.nbpumpclamp.com
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