Prada brand new concept store is coming soon, so stay tuned
After six months of heavy equipment, Prada the world's first new concept boutique settled in Shanghai Plaza 66, and will be held on July 7 opening. On the eve of our grand opening, let's preview the personalized space of this new boutique.
Fashion is a close experience. Fabric texture and color, contrasting color and complementarity to write a private dialogue between clothing and body. Through our way of dress, apparel can play a variety of cognitive concepts: Who are we? What kind of person will we be? The brand new Prada boutiques in Shanghai's Plaza 66 offer luxurious three-story space with luxurious and sophisticated salon music to bring guests a truly intimate shopping experience.
In order to create a very personal experience, Prada this time completed a new boutique design concept. The pavilion's facade, saluted to Venezuelan French artist Carlos Cruz-Diez, is located on the right hand side of the entrance to Hang Lung Plaza and faces Shaanxi South Road. It creates a magnificent yet fun-looking visual effect that is a dynamic piece of art that creates a visual difference as the viewer moves. Into the mall, black marble facades seamlessly connected to the three-tier space. Lots of floor-to-ceiling windows let the passing people take a glimpse into the privacy of the store: a world of velvet, marble, plexiglass and clear glass. Prada has re-explored the retail environment within the store, inviting guests into a comfortable space.
The Prada Plaza Boutique is one of the most important brands in contact with guests. The strong design, the refinement of the details and materials reflect Prada's century-long commitment to craftsmanship and luxury, a concept that Mario Prada founded since 1913 in Milan Inheritance so far. Shanghai, this boutique will also be the secret of the retail experience of the supremacy of innovative play most vividly, reflecting the brand highly intellectual high-quality Chinese guests attention. Prada, as always, focused on customer service, hoping to create a surprising personal experience in a private shopping environment.
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