Brilliance, brand building can not imitate "high-speed rail body"
7.23 Wen Yong Railway After the accident, Wang Yong, spokesman for the Ministry of Railways plane questions raised a few words with reporters, such as "As you believe it or not, I believe anyway," and so on. This sentence pattern of reply, netizens sought after in the network, one after another sentence with this sentence. The "high-speed rail" immediately by the netizens to "viral" speed spread, frustrated the general public on our high-speed rail technology confidence. China's high-speed railway was a high-speed, safe and high-tech representative of the people. However, due to the mishandling of the PR by the Ministry of Railways, the public image of China's high-speed rail also plummeted.
People can not escape from doing wrong. However, the understanding of acquiring others is based on the fact that others fully understand the truth. When a brand or organization loses its credibility, it does not matter whether it is truthfulness, falsehood, good or bad, and will be regarded as falsehoods and bad things. Frankly say things happen, in a serious and responsible manner, the courage to admit the wrong attitude, with their sincere crisis of action as an opportunity, this is the face of crisis events need to show the gesture.
As a great potential but it is still in the growth stage of the brand underwear Yingzi beauty , we want to achieve world-class enterprises to do, create a brand of brand ambition, need to take advantage of this system of viral transmission speed, the successful reproduction of "Where Object "the same brand marketing myth, seek opportunities to rapidly enhance brand awareness. However, brand building in the pursuit of popularity can not ignore the maintenance of reputation.
Brand reputation is the long-term sustainable development of the brand vitality source. Consumer loyalty needs the maintenance of brand reputation, the consolidation of the market needs the support of brand reputation. To always be based on the market responsible, consumer satisfaction attitude, the brand bigger and stronger.
Brand reputation can not be done day by day, the accumulation of brand reputation takes time precipitation, but also need the appropriate opportunity to be sublimated. We must take every step in brand building.
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