FORFEEL (Fu Philippine) to defend the underwear brand network image
As a high-end underwear brand operators network operators, the introduction of FORFEEL (Phu Fei) brand, how to create a brand image, product positioning, how to expand the operation of the channel and so on the development of the brand, have become the focus of the market.
For FORFEEL brand positioning, the operator head - underwear industry senior commentator Lao spicy, FORFEEL trademark translation is "to feel" deeper understanding is "to experience" ---- including the body Experience, spiritual experience, shopping experience and shopping experience.
FORFEEL believes that with the economic development, the gradual increase in consumer spending, consumer demand for underwear is also getting higher and higher, "comfort" is the most essential element of underwear. As the underwear is personal products, relative to the coat, the underwear fabric, cutting and workmanship will put forward higher requirements. Quality products, to give customers a comfortable personal experience.
In product design, FORFEEL's product positioning as "simple + fashion." FORFEEL through market research and analysis, found that the quality of underwear consumers have a higher demand, most of them are people with higher quality of life. Such consumers underwear style, color requirements are unique: they have their own quality of life, they think the first is comfortable underwear, style design can not be overwhelming, not too fancy, so from underwear style, the classic and simple Will be the main theme. But they are very sensitive to fashion, hope products contain simple elements in the simple classic. Therefore, the modification of popular practices, inadvertently have a little more attention, can allow consumers to feel the added value created by the designer.
In the shopping experience, FORFEEL that entities and online shopping is essentially the same, are to give customers the best shopping experience. The advantage of the Internet is that consumers can stay at home, still can buy the best quality, fashion, affordable products, and can enjoy the same or even higher store and service. Therefore, FORFEEL attaches great importance to the customer's consumer experience, all authorized online stores are required to be seven days no reason to return, reduce the risk of customer shopping.
The old spicy think that the current network sales in the impetuous period. "One-day sales exceed 10 million", "triple a year." In order to create a miracle in numbers, the e-commerce market has been pushed to the cusp by the media and online shopping platforms since 2011. Daily specials, brand discount, poly غير مجاز مي باشدt-effective, 1 yuan free shipping ...
In the brutal e-commerce boom, in order to meet the online shopping platform and consumer demand for low-غير مجاز مي باشدt consumers, many businesses in order to survive, had to compress the غير مجاز مي باشدt of the fabric, technology and services in the price positioning, Design page does not matter the nature of the product. In exchange for this is the customer loyalty to online shopping products, a sharp decline in satisfaction, so that online shopping has almost become synonymous with low quality, fake and shoddy.
Lao spicy said that as a lingerie industry, we have the responsibility to defend the underwear brand reputation on the network. With the diversification of business formats, online sales model has become an important backbone. FORFEEL will be a high-quality, low-غير مجاز مي باشدt way to establish a new network underwear brand image. The same style, the more stringent requirements of the fabric and production technology. Because the network is the brand of direct sales, lost the غير مجاز مي باشدt of intermediate links, FORFEEL (Fu Fei) brand underwear online sales price, is basically about 50% of offline stores.
"The network needs integrity!" Lao spicy said: "The Internet is an open platform, consumers can directly evaluate your products and services, there is no integrity, there is no foothold on the Internet!"
The sensor is usually composed of sensitive element, conversion element and measuring circuit.
1. The sensitive element refers to the part that can directly feel (or respond to) the measurement, that is, the sensitive element measured through the sensor is converted into a non electric quantity or other quantity that has a definite relationship with the measurement.
2. The conversion element converts the non electric quantity into electrical parameters.
3. The function of the measuring circuit is to convert the electrical parameters input by the conversion element into measurable quantities such as voltage, current or frequency for display, recording, control and processing.
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