Love yarn underwear: details of the advantages of accumulation, quality achievements of the brand
From the mid-90s, China's underwear industry has developed rapidly and the emergence of a sudden emergence, formed in Beijing, Shanghai, Guangzhou, the three pillars of the industry posture and underwear brand with Chinese style. In 2009, Love yarn apparel International Group (China) Co., Ltd. potential presence in the Chinese market, set off the high-end underwear brand in the domestic market, the ultimate competition in just three years, love yarn brand from a little-known brand growth For the top ten underwear brand in China, so that people insiders and consumers widely praised, creating one after another sales myth.
Industry expertise in the industry
As China's rapid economic development drives high-end consumer demand at an extremely rapid pace, consumers are paying more and more attention to the quality of underwear. The demand for underwear gradually rises from simple requirements such as the number of lower levels and styles to higher-level needs of fabrics, quality and brands. Technology Content and brand value is getting higher and higher. Especially underwear is the second skin of women, women buy underwear products is particularly critical, so Love yarn brand always adhere to the "industry expertise in the" principle, always put the health of consumers first, carry A heart of care, only health-adjusted underwear, focused on women's health. In addition, Love yarn International Chairman Zou Jifu successfully grasp the market, give love yarn brand precise positioning of the market - in the upscale underwear line, it is this precise brand positioning, love yarn accumulated a large number of fans, embarked on The road to rapid development. In fact, if a brand-name IPO leaves the impression of "low grade," no matter how many branches it opens, it will remain a low-end brand if it is not changed. No sparrow may become a high-end product.
details make a difference
Love yarn adjustment underwear Whether it is research and development, design or choice of materials, processing are strictly controlled quality, ensure that every piece of underwear quality standards, not to allow a quality underwear factory. Under the assortment of underwear brand, love yarn underwear look is not particularly outstanding, but all consumers who love yarn underwear that put on love yarn underwear feel particularly comfortable, a little no sense of pressure and tension, stretching Freedom and body shape can be adjusted so that many patients with breast hyperplasia ease the disease. Originally, Love yarn series of baby products by the United States DuPont latest Lycra and fabric, soft and comfortable, each underwear after more than 360 processes, crafted the perfect process to ensure Love yarn baby first-class quality. Love yarn adjustment underwear brings together the principles of medicine, fatology, ergonomics and professional underwear design, after sophisticated calculations and design, selection of crystal cherry elastic fiber, pearl silk protein, bamboo carbon fiber Lycra and other senior health fabrics, using the latest hexagonal diamond Preparation technology, with negative ions, far infrared, ultra-soft memory stick special effects, not only able to focus on fixed fat, correct the spine, improve body posture, body adjustment, but also promote metabolism, reduce fatigue, whitening moisturizing the skin.
Multi-brand strategy
In 2006 a factory, Love yarn Group Chairman Mr. Zou Jifu applied for a "Love yarn Baby" trademark, in order to be prepared, he registered in 2008, "You gifted Ti" trademark. At present, "Love yarn Baby" has more than 100 varieties, "100 gifted Ti" has more than 80 varieties. "Love yarn Baby" and "100 gifted Ti" these two trademarks in the domestic underwear industry have created a certain degree of visibility. Due to increasing new product research and development and market investment efforts, Love yarn underwear styles updated quickly to meet the growing demand for women's fashion underwear, underwear quickly become a strong enterprise, and maintained a sustained and rapid growth performance The situation, the market share is bigger and bigger, become the real big winner.
Professional, details, strategic three Weaponry, Love yarn soaring brand awareness, increasing customer loyalty, I believe Love yarn Group in the increasingly fierce competition in the market, success, further and further Brilliant, more brilliant.
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