Fall Qiu Yan: China's first high-end brand underwear exhibition grand opening in Shanghai
October 20, 2011, China's first high-end brand underwear show opened in Shanghai International Convention Center, well-known underwear brand Shu Manfang, LISCA, Pierre Cardin, Italy Lady Luck, Japan Bao Ruth, Taiwan's Cheryl with Taiwan Jing Yan, interpretation of Chinese retro lingerie - Goodbye, the beach!
The lingerie fair (SHANGHAI TOP BRAND LINGERIE FAIR) is sponsored by the British Textile Industry Association, co-hosted by Riex Exhibitions (Shanghai) Co., Ltd. and is devoted to creating a high-end brand service platform for domestic and international high-end brand underwear enterprises. Organizers adhering to the "brand of heavy weight without weight", in-depth study of the core concept of high-end brand development, enterprise development has been the responsibility to meet all the needs of the brand market. The exhibition covers an area of 2500M2, a total of more than 20 booths, in addition to the media are all other high-end underwear brand, the scale is not called massive, but fully confirmed the confidence of organizers exhibition, not seeking area not popular, designed for Each exhibitor provides value services.
Accurate positioning, international big show
Although the development of underwear industry in China is only more than 20 years, it has been growing rapidly. All brands have mushroomed in a huge market. The international big brands are also striving to enter the Chinese market. The current annual sales of underwear has more than 100 billion, and the annual growth rate of nearly 20%, and in the next 5 years the market capacity of 500 billion yuan of huge, become China's garment industry has the most potential for development of the branch market. However, compared with the international market, it still lagged behind that of Europe and the United States, with a big gap with Taiwan and Japan. The development of domestic underwear enterprises is sluggish. On the one hand, they have material, manufacturing technology and consumer awareness constraints. On the other hand, the lack of cultural support for local enterprises is also a major factor restricting the development of the industry.
As a fashion metropolis in Shanghai, the rapid development of the underwear industry is inevitable, however, there are not many professional lingerie exhibitions in China, such as Paris underwear exhibition such a large international high-end exhibition is even less, this SHANGHAI TOP BRAND LINGERIE From the very beginning of the investment promotion, FAIR announced that it will make every effort to build the first high-end brand lingerie fair in China with an investment of nearly 10 million yuan in the initial period. From the research and development, market data, shopping malls, invitations to franchisees and media promotion, FAIR Provide fast and favorable information to facilitate high-quality platform services. In the process of investment promotion in just three months, there are many big names in the world who call for inquiries and give recognition to the exhibition platform. Due to the approval of the exhibition fee, the schedule of the event is too hasty and regrettable to miss it. However, all the participants came to the exhibition to visit and understand for the upcoming ready.
Carefully create exhibition activities eye-catching
As the first exhibition held, not only on-site service excellence, more need to attract foreign publicity eye. "Goodbye, Shanghai Beach" is organized by the Organizing Committee of the most Chinese-style underwear trailers, into the golden age of 30's on the beach, bustling decadence, style million, that era of women, sometimes ladies travel hot and sometimes ***y Sometimes pure and charming, lingerie show scenes, props, music, without exception, lead the guests through the old Shanghai, to share the former Chinese year .......
During the show, Slovenia from the classic Euro style lingerie - LISCA not only for the guests brought a unique interpretation of the European style, but also invited the Slovenian Embassy in China, the ambassador and other leading authority Bei Lin Shanghai high-end brand underwear show Site, intimate understanding of the interaction with China's underwear industry.
Create, there will be a challenge! To build China's first high-end brand underwear display platform, is committed to the underwear industry services,
We are continually working on it.......
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