Pay attention to the suitability of choosing ppe

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Shop location choice

Select a retail store in detail the shop location, we must carefully analyze a variety of influences and constraints.

Traffic conditions: To analyze whether the customer is easy to shop location, whether there is a nearby bus station, whether there is a parking place, convenient transportation of goods.

Passenger flow rules: To analyze the type of passenger flow shop locations, the purpose of passenger flow, speed and retention time, passenger flow on both sides of the street scale.

There are usually three types of passenger traffic: one is its own passenger flow, that is, a customer who comes to buy goods exclusively in the store, which is the basis of the passenger flow in the store; the second is to share the passenger flow, that is, the customer obtained from the passenger flow formed by the neighboring stores; Into the shop's customers.

Competitors: Mainly consider the relative concentration of stores; avoid competitors or use competitors.

Topographic features: To choose the location of high visibility shop, such as the street and a few large public places at the front.

City Planning: To understand the urban planning district, consider the development prospects of shop locations.

Operating efficiency: the main analysis of traffic; the proportion of people visiting the store; patronize customers in the proportion of buyers; the average purchase of each transaction.

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