TV's new P6 flagship young fashion TCL how to prepare for the "golden nine silver ten"
The overall sluggishness of the color TV market continues to be in 2017. According to the data from China Yikang, in the first half of 2017, the shipment volume of China's color TV market was 22.51 million units, a year-on-year decrease of 10.8%; retail sales were 75.4 billion yuan, a slight increase of 0.8%, and the overall volume of debits increased.
However, under this trend, there is still a tendency for brands to rise against the trend: In the first half of this year, TCL Group's TV sales increased by 11.3%, and sales revenue increased by 25.4%. The average price of products in the Chinese market increased by 17.6%. The X1 and X2 smart TV products won the 2017 German iF Product Design Award. The overseas business of color TV increased by 34.1% year-on-year, and increased by 215.9% in the North American market.
Another data show that in the second quarter of 2017, TCL achieved sales of LCD TV products of 5 million units, an increase of 12.0% year-on-year; of which smart TV sales were 3.037 million units, an increase of 40.8% year-on-year. From January to June this year, cumulative sales of TCL color TV reached 9.805 million units, and sales of smart TVs reached 6.158 million units, an increase of 36.7% year-on-year.
It can be seen that after being among the top five in the world last year, TCL clearly maintained its growth momentum. With the advent of the “Golden September 9 Silver Tenth” in the second half of the year, TCL launched another round of action.
Recently, TCL launched a new series of P6 ultra-thin TVs for young consumers chasing fashion trends, and officially opened this year's autumn new TV battle. As a rehearsal, at the opening ceremony of cooperation with Gome, TCL stated that it will invest heavily in resources during the 818 period and launch a grand market offensive during the summer season. P6 new products will also join the big promotion.
It seems that TCL P6 represents the three directions that TCL TV continues to focus on:
The first is to focus on design taste.
Take TCL P6 introduced this time as an example. P6 chose the black metal case of meteorite, and TCL used the German BONDING process to paint and polish through dozens of processes. In addition, the source of its overall design inspiration is the obsidian legend that represents heroic and independent spirit—“The Tears of Apache”. It is understood that through the above material selection and design, TCL hopes that P6 can become a full interpretation of the wonderful life of a young man full of courage and courage.
What impresses me most is the innovative and intelligent eye button. The one-button all-around design of the four-way joystick ensures the ease of use of the product. The design itself also has a good decorative effect. Can be regarded as the crowning touch.
The second is to seek experience with intelligence.
In 2017 CES, TCL Group Chairman Li Dongsheng frankly stated that artificial intelligence will become the standard of TCL products. At the beginning of this year, TCL new products have been able to control and interact with artificial intelligence and have been completed through voice and graphic recognition. At that time, according to TCL Group Vice President, TCL Multimedia COO and General Manager of China Business Unit Wang Cheng summed it up as “Simplified Interaction”, “Flat Content” and “Freedom Personality”.
The new P6 is not only equipped with an artificial intelligence T. Through the application of technologies such as speech recognition, natural language processing, robot vision, and user portraits, the human-machine interaction is more natural, content acquisition is more convenient, and the scene application is more abundant; in addition, an Internet accelerator is also used. Rich applications such as multi-screen interaction greatly solve the pain points of viewing and interaction in the daily consumer groups. This reflects the pursuit of user experience.
The third is to insist on channel integration.
P6 chose to cooperate with Gome in the launch of new products. It seems that there are two aspects to consider. On the one hand, Gome is the long-term strategic partner of TCL. More importantly, Gome has the ability to integrate online and offline channels, which is also TCL and One of the reasons for GOME to establish partnerships.
Hu Xuejun, general manager of the offline business center of TCL Multimedia's China Business Unit, once stated that the current channel is developing from the information era to the user era. The user-over-strategy model is an issue that all manufacturers must consider in depth. In the future, the new retail model will comprehensively promote the process of online and offline integration, and the online Internet power and offline physical store terminals will form a true synergy.
In the second half of last year, TCL showed a strong upward trend. In the first half of this year, TCL’s financial report showed that its first-half results improved significantly during the same period. Operating income increased by 7.93% to 52.2 billion in the same period; net profit increased by 110.8% to 1.66 billion; net profit of listed companies increased by 70.7% to 1.03 billion. This is the first time that the TCL Group has achieved significant growth in sales revenue and profits in the past three years. In the first half of the year, we have laid a good foundation. The performance of TCL in the second half of the year is even more worth looking forward to.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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