The confrontation between OLEDs and quantum dots: A contest of apparently unbalanced power
The biggest attraction of the color TV market in 2017 is destined not to be collectively declining as a symbol of Internet brands represented by music, but a fierce confrontation between the two camps of OLED and Quantum. We have discovered that OLEDs are crushed by the quantum dots by taking advantage of their huge innovation in products and technology. According to the Nikkei News on June 30th, Sumitomo Chemical has developed a new technology that can improve the accuracy of OLED panel light-emitting components. This technology is expected to reduce the manufacturing غير مجاز مي باشدt of OLED panels by half, which will significantly reduce the price of OLED TVs and accelerate the OLED era. arrival.
Reported that, South Korea's LG Display and other manufacturers or will use this technology for large-screen OLED TV production.
This is the most valuable article in the media’s recent report on OLED.
Since the beginning of this year, various media reports on OLED have continued. Apart from Apple iphone8's extensive use of OLED screens, Sony, Sharp, Panasonic, Toshiba and other Japanese TV companies have entered the OLED field, and Samsung and LG have recently increased. OLED screen investment news.
According to domestic media reports, the OLED experience hall has been completed in Beijing Suning store.
There is also a news that has not yet been reported by the media but is believed to have no doubt: LG's investment in the OLED project in Guangdong has been close to the public.
There are more and more indications that the largest TV spot in the 2017 market is not the Internet TV collective represented by music as a collective sinker, but a fierce confrontation between the OLED and quantum dot camps. In this duel, OLED relied on huge innovative advantages in terms of products and technology to form comminuted rolling on quantum dots.
When OLED investment and new product information emerged in an endless stream, we suddenly discovered that the quantum dot camp has almost become a forgotten corner. The media’s coverage of quantum dots has basically stayed in the quantum dot camp and devastated the OLED industry. Information on the level of product innovation.
Obviously, the contest between OLEDs and quantum dots is a contest of asymmetry. The advantages of OLED technology and products are in stark contrast to quantum dot's inaction at the technical and product levels, making the quantum dot camp's attack on OLEDs look more like There is no substance in the war of words.
In recent years, the OLED industry has accelerated development, a large number of capital has swarmed in, and innovative products have emerged in an endless stream. The negative effect of quantum dot camps on OLED attacks cannot be seen at all.
The OLED camp strategy is very clear: I speak with the product. From transparent OLED TVs, OLED screens with curly screens, to OLED TVs with screens, wallpapers, wallpapers, etc., various new products are springing up; in contrast to quantum dot camps, few new products are available, and even less revolutionary Products, quantum dot camp's coping strategies seem to be purely humorous.
You see, the Quantum Dot camp has over and over again with these words: "The OLED technology is immature", "The OLED product has a short life span", "The OLED panel yield is low", "The OLED price is high," and "The OLED takes the consumer small The white rat "..., three years later, or these old-fashioned rhetoric, and the OLED products with the rapid development of a huge gap.
I have repeatedly advised Quantum camp companies that they must not think that OLED TVs have such shortcomings. They must go to the stores to field visits and experience and see if the OLED TVs are as unassuming as your publicity. In Suning Mall in Beijing, the distance is not far away. Why not go to the market? Having a decent product doesn't mean that others can't get it. There are more and more people think that Quantum TV has a name.
In fact, there have even been warnings: "Quantum TV may be the biggest scam in the color TV industry in the past decade!"
I have not once said that the OLED industry has just emerged, certainly not perfect, such as the industrial chain is incomplete, the downstream machine manufacturers depend on the upstream panel suppliers, the product is still high prices despite repeated price cuts, etc. And so are all facts. But don't forget that the imperfect OLED TV is also worth looking forward to, it represents the development direction of display technology after all. Like the Tesla electric car at this stage, it is not perfect to represent the new energy vehicle technology development direction. In the first half of 2017, Tesla's electric vehicle sales increased by 50% year-on-year; in 2016, OLED TV sales in the Chinese market increased by 6 times. This is the power of innovation!
If you have to say that OLEDs are not perfect, in fact, LCD TVs are not perfect today. For example, even the highest-end LCD TVs cannot solve the phenomenon of smearing, and all LCD TVs have light leakage.
The quantum dot camp may say, "What does this have to do with me?" Please do not forget that at this stage, quantum-dot TVs are essentially LCD TVs, and LCD TVs themselves have no problem with quantum dot-TVs.
OLED camp criticism of quantum dots, I think is basically objective, seeking truth from facts, for example, it pointed out that quantum dot TV names are not true, originally LCD TVs must be sold in the name of "QD TV", has been suspected of false propaganda. I would like to ask: QD camp dares to say that the OLED camp is wrong?
The quantum dot camp's attack strategy on OLEDs is to hold back the past and ignore the reality of today's products. Yes, three years ago, OLED TVs did have residual image and lifetime problems, but OLED TVs since 2015 have solved this problem. Institutional inspections report shows that mainstream brands of OLED TVs can ensure continuous display of the same static picture for 10 hours without the so-called "burn-in" phenomenon (in fact, no one's TV will display the same 10 hours in a row. ); For example, the mainstream brand OLED TV manufacturers clearly promised that OLED TV can ensure watch 50,000 hours. What is the concept of 50000 hours? That is to say, normal viewing habits ensure normal use for 15 years. For 15 years, I think it is not too short, but it is too long, because the long product life will hinder the advent of new technologies and new products.
I never understood: The quantum dot camp really wants to attack OLED. Why can't it take fresh, convincing evidence? Then I wanted to understand: because of technological advancement, today's OLED has been perfect, how can there be any evidence used to attack, and thus resentful over and over again, "Your history is not clear." It can be seen that the quantum dot camp is still underpowered.
At present, the biggest problem of OLED TVs is the continuous tight supply of upstream panels, directly constraining the output of the downstream whole machine, and further affecting product sales. As for the product-level issues, it is largely due to the incompetence of the QD camp.
To be sure, with the huge inflow of capital, and the emergence of new technologies like Sumitomo Chemical, the OLED industry chain will gradually improve in the next three years. For example, BOE in China has mastered the production technology of large-size OLED panels, and LGD has established Layout of large-size OLED projects in Guangdong, China.
The contest between quantum dots and OLEDs is a contest of asymmetric technical strength. The leading advantage of OLED technology is very obvious. Quantum dots never break the bottleneck of technology and products, and the problem cannot be solved only by pouring sewage into OLEDs.
Of course, I do not think QDs are useless at all. If QD TV at this stage can correct its attitude (ie high-end LCD TVs), it is actually a good product, which belongs to the work of LCD technology to its peak period; If you want to exaggerate it into "QD TV," it will eventually be seen and discarded by consumers.
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