Zou Jifu: Social responsibility is the green energy of business innovation
Recently, Love yarn apparel International Group (China) Co., Ltd. executive director and marketing director Zou Jifu high-level meeting at the meeting said that in 2012 Love yarn Group will continue to promote corporate social responsibility construction, as always, for customers, employees, franchisees and social fulfillment Own solemn commitment. This is because all successful enterprises will do their part in fulfilling their social responsibility, and social responsibility is the green energy of enterprise innovation.
All along, our leading health underwear first international brand of love yarn, and always adhere to the "women's health care mission of" corporate purposes and fulfill the responsibility of caring women. Love yarn International since January 2010 landed in mainland China, has actively participated in various social welfare undertakings, in education and public welfare, poverty alleviation and other aspects of corporate responsibility, adhere to the "every sale of a loving underwear that donated 1 yuan to Hope Project Money "unshakable in the corporate social responsibility practice on the road, Love yarn work hard and hard work, but also by all sectors of society and consumers widely recognized and praised, love yarn Baby only a year to become China Well-known brands, successful among the top ten brands in China's underwear industry rankings.
Nowadays, more and more people are concerned and heatedly concerned about corporate social responsibility. Admittedly, corporate social responsibility can play an important role in improving brand loyalty and added value. Enterprises to fulfill their social responsibilities, but also to the enterprise itself and employees and even society to create more value, and even tap the green, green business mode of operation. Love yarn international profits in the payment of taxes and fees at the same time, emphasizing the consumer awareness of care, developed a healthy underwear with eco-friendly fabrics - Love yarn baby magic ring bra, the bra broke the regulation of oppression within the breast, avoid Machine wash, poor flexibility and other shortcomings, is the combination of technology and fashion, elegant, and opened up the environment-friendly underwear, Love yarn International become the most potential in the development of multi-functional eco-friendly underwear Linyi manufacturing enterprises. Love yarn will "Thanksgiving, dedication, return to society, the beautiful cause in the end," the corporate culture and social responsibility to build a closely integrated, underwear enterprises create a new image. After three years of development, Love yarn corporate culture matures and perfected, to stand out in the mainland underwear industry.
To be sure, Love yarn to practice social responsibility as a underwear business innovation, "green" energy, from raw materials, production processes, products and other aspects of strict quality control, according to seasonal changes, the timely introduction of environmentally friendly ecological health Underwear, three years of frequent moves, generous play, inject vitality and vitality for the rapid development of enterprises, but also for the Eastern women dedication of high quality, low price, zero pressure on the breast, machine wash million times without deformation of multi-functional underwear, These environmentally friendly material processing underwear, not only the perfect figure of modern women sculpture, but also breast care, prevention of breast disease, love yarn underwear so healthy underwear with nouns, synonymous with multi-functional underwear. At the same time, Love yarn continue to figure out the physiological and psychological characteristics of women, and strive to interpret the real needs of women through the brand.
At present, more and more underwear like Love yarn in mining environmental connotation, promote sustainable development of enterprises at the same time, pay attention to the core strategy, profit target and social responsibility together, corporate social responsibility has become a necessity trend. As Zou Jifu said, social responsibility is underwear business innovation "green" energy.
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