Xuefei wolf men's underwear life from the beginning ...
The emergence of the company's brand, not by chance, the company spent more than 10 years to create a Chinese men's underwear and underwear brand of high-fashion underwear ----- "SNOWWOLF snow fly wolf."
Although many underwear brands such as the tide of the wave disappeared, or as the underwear brand springing up a few years ago there is a general appearance, the domestic underwear brand or in the low-end market is a bottomless competition. Not much change, still solid.
Now no matter how the competition of enterprises, are expanding the brand influence, enhance the brand value.How to do this, which has been decided at the beginning of the brand has been established.Positioning of the brand, product positioning, profit model positioning, strategic expansion positioning, follow the capital expansion Law positioning, superstar endorsing, authoritative certification, sensational event marketing, five-year brand communication planning, service system, marketing strategy, execution, improve the reasonable incentives and assessment, good professional ethics and quality training, mentality, Organizational structure and job responsibilities must be clearly delineated, talent recruitment assessment indicators and progress, the core values to create, systematic operation system, corporate culture, blind expansion, policy-making mistakes, improper employment, low governance, overconfidence, large enterprise disease, regulatory loopholes Etc., all of which are already taken into account.
First of all, the brand positioning, "SNOWWOLF Snow Flying Wolf" has its own brand positioning, underwear to do the main direction of the high-end brand.Base underwear, not only continues the essence of the world underwear culture also fully reflects the men in the fashion grade Yang Steel The beauty, and strive to achieve the perfect combination of personality and function. The domestic market in the high brand is generally a number of foreign brands, while the domestic brand basically no.
In the positioning of the brand followed the law of positioning, are generally a "binary law", there must be a competitive brand. "SNOWWOLF snow fly wolf" is only based on professional underwear. Now on the market main style, sports, fashion and other The main product.While the company's products are mainly to return to the nature of the main line with the needs of the general population as the goal.
Why dare to launch the company "SNOWWOLF snow fly wolf." The first 10 years of the company has been devoted to research and development and in the Pearl River Delta region opened a wide range of company direct sales store trial. After continuous development and trial company on the "SNOWWOLF Snow Flying Wolf" brand Make a clear positioning:
1, the first brand of mental orientation;
2, brand strategy focused on positioning;
3, do not extend the brand positioning;
4, scale positioning;
(Case) Before 2002, only a few brands of China's sports shoes brands, such as Li Ning and Anta. However, these domestic sports brand positioning is not only traditional, but highly homogeneous. As a latecomer sports brand X Tebu founder Mr. Ding Shui-bo, but the brand positioning in the "fashion, personality, the new generation, the contradiction." In the brand positioning follow the first law of mental positioning, the product has also been the first to achieve the first mental orientation, such as "Wind Fire Shoes" new products, setting a single product sales of 1.2 million pairs of myths, etc., coupled with Dingshuibo Strategic marketing vision and wisdom, so X Xtep in just seven years, the rapid growth of the industry's leading brand.
We look at some of X-step strategic marketing programs:
1, the successful invitation of fashion superstar Nicholas Tse, Jolin Tsai invited afterwards, fast women top five as its brand ambassador;
2, successful sponsorship, planning the 2009 National Games sensational event marketing;
3, 2009, sponsored the success of "step with Fan ring" star national tour, the same year, sponsored happy girls 2009 national tour concert;
In addition, Mr. Ding Shui-bo, CEO of X Special Step-by-Step, timely introduction of a professional team and other strategies, X Xtep rapidly grew to be the leading brand in the industry in just seven years and was successfully listed in Hong Kong in 2008. Today, X Xtep people toward a higher goal, the goal is to become "the world's leading sports brand."
Xuefei Wolf Merchants Network: http://zs.xflsz.com/
Snow flying wolf brand official website: http://WWW.xflsz.com/
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