Zhuo Ya Ya successful people to open a lingerie shop to tell you
Successful lingerie store management, store location, marketing planning, product organization, personnel training and other comprehensive results. However, the good performance of the store business, the boss will make money? The answer is: not necessarily. Because the real profit-making goal is to control your stock of goods. Many well-performing shop lingerie operators found that a large backlog of goods replaced their own profits. Hard work was just a large backlog of backlog of goods for the manufacturers, agents work Bale.
This article discusses the problem of inventory of goods in lingerie stores, turns your profit from cash into cash, and makes you feel happy about earning cash.
· Inventory requirements
Two indicators of reasonable inventory:
First, to meet the daily needs of sales, to ensure adequate supply of goods sold at the store to eliminate the loss of customers due to short-term stock.
Second, funds are used properly, there is no huge backlog of goods. In general, according to the proportion of inventory sold on a monthly basis, the monthly inventory should be around 1: 5.5 and it is a reasonable proportion to meet the needs of sales. When the sales amount exceeds 1: 11, the inventory warning signal .
Warehouse management of goods
To develop a good habit of warehouse management, for a good inventory management by a great help.
1, good storage environment: to ensure that there is no direct sunlight warehouse; good ventilation; no pests, rodents; keep the warehouse environment clean and tidy;
2, pick-up convenient: to do inventory is to service sales, so the first principle of inventory management is convenience, must be in the salesperson to be able to use the most period of time can be placed on the goods placed goods. (Generally can make use of underwear showcase goods box to do best-selling goods placed)
3, classified display: In accordance with the different categories of goods, zoning delineation of the various types of inventory area. In accordance with the bra, home to distinguish between the inventory area; or divided according to the brand area; However, in order to shorten the salesperson service hours, I still recommend according to the best-selling goods, flat-out goods to make inventory of goods classified.
4, regular inventory: The purpose of regular inventory is to ensure that the actual inventory of goods match. Through the monthly timing inventory operators can promptly find the structure and proportion of inventory is reasonable, so as to make a good foundation for good inventory management.
5, follow the principle of first-in, first-out to ensure that the goods updated: Although there is no shelf life of apparel products issue, but for some light-sensitive light-colored underwear, or follow the principle of FIFO to avoid discoloration brought loss.
Structure of the stock of goods
Normally, underwear business activities, in order to meet the different customer's shopping requirements, underwear operators should personalize the series of clothing business, which takes into account the goods between the categories, in general bra: Home: Other = 4 : 4: 2; if according to the sales contribution of different funds, best-selling goods: Ping Pin: unsalable goods = 5: 4: 1, strictly control the proportion of unsalable goods.
Inventory control of goods
1, make sales statistics, analysis of customer spending habits of underwear shop, understand the majority of patrons on different styles, sizes, colors, preferences, made targeted;
2, to strengthen the salesperson sales skills training, as a salesperson in the premise of respect for guests, according to the characteristics of goods to find the right customer to spend, rather than to allow customers to choose according to personal preferences of goods;
3, make full use of manufacturers, agents of the exchange policy: operators should make full use of manufacturers, agents give the replacement policy, the replacement period will be returned to the manufacturers of goods, agents, in order to avoid backlog of goods;
· Establish effective backlog of goods mechanism
Despite the great efforts of the operators, inventory inevitably emerges due to the rapidly changing market conditions. Therefore, to establish an effective mechanism for the backlog of goods will become the final guarantee for the backlog of goods becoming cash.
1, the use of major festivals and low-غير مجاز مي باشدt promotions: New Year's Day, 38, 51, eleven traditional four major festivals, the use of the four holidays will be backlog of goods for sale can handle most of the backlog of goods;
2, backlog of goods sales will: Regular or temporary. To attract popularity with low prices, but also bring the sale of other goods in the store, serve two purposes;
Finally, I wish all the underwear shopkeepers through this article to explore, make their own goods management, and truly make their own cash profit.
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