May doll's new brand singer (singer) grand listing
According to the target group of the Company's existing branded " Doll Clothes ", the company is positioned as a girl of 8-22 years of age. In order to expand the target group and extend its brand influence, the company's new brand "Singer" will be listed on the grand scale. The target groups are 18-28 year-old consumers who advocate fashion follow the trend, in order to supplement the "doll clothes" product line, enrich product categories, promote the development of fashion trends.
brand introduction:
Olympus Muses goddess of singing and dancing to the gods, in the mortal world, returned from Mount Olympus Muses goddess's disciple Singer, carrying a good wish, singing all the way, Greece enterprises will happiness, romance, Elegant, luxurious to every corner of the world ......
Singer sang a song or euphemism implicitly, or straightforward young woman's heart song, so that every dress gestures contain different styles ?? elegant, noble, mysterious, ***y, romantic, aesthetic, innocence, the rate ***ual, sweet, playful, cute ...
Singer can not hide fashion temptation, youth dynamic carnival, Lok Hom carry the standard bearer, fashion lifestyle leader, LOHAS show the king, to show the personality most personality most charming self.
Singer from the fashion capital of Milan, with Olympus spirit of the gods, the first time in China singing the fast fashion song of clothing, keeping up with the fashion tastes of mainstream celebrities and style, keep every There are a wealth of new models on Fridays, each with only 300 sets of global simultaneous listing, so that your dress forever trendy, to maintain a unique personality.
Singer interpretation of brilliant three-dimensional life, showing a different style charm.
Brand style: simple and natural, fast fashion, cheap high-quality brand concept: I buy I like, I have my unique (advocate)
The target population: the same preferences of men and women consumers, the pursuit of fashion trend of the young people Product Structure: men and women casual sports fashion based, extended products: home service pajamas, adult underwear
Product Style: Paris, Italy, Japan and other domestic and international fashion design masters and fashion buyers to jointly develop and grasp the direction of product sales channels: network members direct sales, wholesale, retail, new daily participation in creative design, personalized custom, District limit for two sets and only accept booking) 50% off members (wholesale price), other consumers and points to buy for the retail price calculation, the style is divided into membership and wholesale / retail sales
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