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Ping An Life Insurance “7.8km Poverty Alleviation Charity Run” Two Provincial Projects Landed

Recently, Ping An Life completed the 2017 “8·8 National Insurance Public Awareness Day” campaign, “7.8 km of Poverty Alleviation and Charity Run” and the Inner Mongolia and Guangxi Provinces Poverty Alleviation Projects Landing Work, providing a total of 5106 poverty-relief populations. A total of 188 million yuan worth of protection, boosting the poverty alleviation of the insurance industry. The “July 8 National Insurance Public Awareness Day” event is sponsored by the China Insurance Regulatory Commission and organized by the China Insurance Industry Association. The theme for 2017 is “Being away from poverty and starting with a guarantee”.

Inner Mongolia Poverty Alleviation Project was established by Ping An Life Insurance Inner Mongolia Branch to connect Chahar Right Rear Banner of Ulan Qab City. Chahar Right Winghouqi is one of the two poverty-stricken counties designated by the State Council as designated by the China Insurance Regulatory Commission. It is also a key target for the Inner Mongolia Autonomous Region to fight against poverty in 2017. The poor people in the locality established a card to make poor people return to poverty due to accidents and diseases. The chance is extremely high. The poverty alleviation program provided comprehensive insurance protection for accidents, accidents, medical care and major diseases to 4,095 poverty-stricken people who had established a card, with a total premium of 737,100 and total insurance coverage of 127 million yuan. At the same time, 100,000 yuan was also set up in the region, "Ping Ping life poor college students inspirational scholarship" to provide the local poor or their children with higher education funding support.

The Guangxi Poverty Alleviation Project was established by Pingan Life Insurance Guangxi Branch to connect the two local insurance regulatory agencies designated poverty alleviation villages in Luoxi Village and Chuanyan Village, Wanggao Town, Hezhou City. The income of farmers in the two villages is low and the source is single, and the poverty rate is high. The project is to insure 1011 poverty-stricken people who have established a card for one year, and a total insurance coverage of 60.66 million yuan, to prevent the villagers from returning to poverty due to accidents.

In addition to providing insurance coverage, in recent years, Ping An Life Insurance has also expanded the diversity of poverty alleviation work and promoted the sustainability of poverty alleviation work as an important focal point for helping the poverty alleviation work, by exerting the insurance industry in risk management, economic compensation, financing, etc. Its unique advantages prevent poverty-stricken people from returning to poverty through accidents and diseases, consolidate the results of poverty alleviation, and form a diversified new model of insurance for poverty alleviation.

In terms of products, Ping An Life matched the needs of people's livelihood, and for the protection of migrant workers and left-behind children, introduced insurance products for county and rural markets, such as wealth-creating safety cards and guarded baby cards. Based on the low per capita income in the county and rural areas, Ping An Life reduced the start-up points of some products in the county, and developed the product “Multiple Enjoyment” to specifically address the protection and saving needs of children and adults in these areas.

In terms of services, Ping An Life continued to promote the construction of primary insurance service outlets in response to the lack of network of county and rural outlets in the industry and the establishment of nearly 800 county and township outlets in 6 years, covering 22 provinces, 4 municipalities, and 4 autonomous regions across the country. More than 1300 counties in the city market, and cumulatively trained 340,000 professional insurance agents to provide professional insurance services for county and township customers.

In the aspect of education public welfare, in response to the “missing reading” problem of rural children, Ping An Life launched the “Music Tiantian Donation Book” campaign under the guidance of China Pingan Education Public Welfare Council, relying on millions of employees and Thousands of stores, committed to build the world's largest book donation platform, as of the end of July 2017, the cumulative number of applications for "Musician Tianshe Book" was 7.347 million. As of the end of August, it has accumulated more than 1 million books, sent more than 700,000 copies of books, benefited more than 400 schools, and established more than 4,000 book titles.

In respect of the insurance concept publicity, Ping An Life implemented the “Village and Village Safe Wall, County and County Safe Car” project, and launched a TV special program of Ping An Life in Dream Village in CCTV China, and carried out key special projects in the county and rural areas. Support and encourage the promotion of insurance content at county and township outlets to further enhance the recognition and acceptance of insurance in county and township areas.

In the future, Ping An Life will also actively explore a variety of multi-dimensional sustainable service models, pay attention to the use of information technology such as AI, big data, and cloud computing to expand more poverty-reduction paths, effectively meet the actual requirements for work to eliminate poverty, and enable the production of poor people. Life is protected in all aspects, providing strong insurance support for the country to build a well-off society at the same time. Keep away from poverty and start with a guarantee!