37 ° Love Women to teach you how to join the women in Hangzhou
For the first time to join the people, to open a women's clothing store is by no means a simple thing, because of lack of experience, in the process many franchisees will be dazed, then joined the women's clothing shop to pay attention to what? Next 37 ° Love women to give you some important points to be summarized, we must remember Oh.
1, how much must be prepared to open funds.
Open stores you need to know, these funds can not be less: the first year staff غير مجاز مي باشدts, first year operating غير مجاز مي باشدts, franchise, royalties, purchase funds, rent, Equipment, security deposit, advertising fees and so on. The franchisee should assess the full غير مجاز مي باشدt of the first year and the subsequent annual expenditure necessary to figure out the amount of funds that should be prepared and how much time he can still hold alone if the business does not go well and at the same time One worst-case scenario is to consider withdrawing from the franchise system if the headquarters of the franchise can not provide an effective solution when the profits have been underpaid or lost to a fixed amount, and for a sustained period of time.
2. Whether the product or service was developed for the first time is a brand-new product or whether it is an improvement over an existing product? Whether the product or service is quite different from other peers and has many different or specific features that are easily identifiable.
New products, the old product improvement, the original existence of the product. Product differences to be expressed is whether the product has a more special selling point or superior performance, the higher the product differentiation, the more can highlight the characteristics of the franchise and attract consumers. In general, if the product is a newly developed product, the difference and uniqueness of the product is usually high.
There are very obvious differences and characteristics, there are differences but not very obvious, there is no difference. In order to avoid fierce competition in the same industry, there should be something special about joining a headquarters product or service. If the franchise's headquarters product is not unusual, it uses special sales methods, circulation channels, or obviously different "commercial Packaging "to make it to the public in different ways, but also its special advantages.
3, the market demand or acceptance is significantly increased? The brand and product market in which stage, the life cycle is at what stage.
Not significantly increased, a small increase, a substantial increase. If the market demand in the past, if significantly increased, said that it should still be in the growth stage, and the market is growing or not, is to determine the prospects of this industry is an absolutely important indicator. When a large increase in market demand, the most favorable to the franchisee.
Market leaders, followers, first-time marketers. To enter the more stable leadership system, for the franchisee, the protection is higher, but the conditions may be more stringent, and joining has also been more saturated; relatively, followers and first-time marketers may also have more The advantages of differences, while adding conditions more lenient.
Innovation, growth, maturity, recession. Product life cycle refers to the product life cycle, as life, in the product of innovation, its business risk is higher; the best growing season; and into the mature product, you must cooperate with more marketing activities to make it more Competitive; recession products can be completely ignored.
4. Is there any fierce competition between affiliate systems that provide this product or service and their peers?
Very competitive, competitive but not intense, no competition yet. Competition is also an important indicator of profitability and operational risk. Whether the franchise headquarters and other competitors are faced with fierce competition and the highly competitive industry is not necessarily not allowed to join, but should have certain advantages such as product or price In order to reduce the risk of failure.
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