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September 19, well-known underwear brand "Beijia people" 2012 spring and summer new conference was held in Guangzhou City Phoenix Hotel, for the partners from across the country put on a full of blurred charm "Passion fans" The show.

This section of the product is inspired in part by the Latin style of Argentina. Based on the connotation of "nursing" in the "maintenance and adjustment" lingerie, the design is more stylish, ***y and richly annotated. Brand advocate.

New product launches are divided into four themes: "Dream of Argentina", "Holiday Sunshine", "Original", "taste aesthetics." Agen series of dreams impressive, under the black eye mask is a passionate look, perseverance sketched female rate, hearty, bold underwear products, experience a different attitude to life and soul collision. Taste aesthetics series of low-key, refined, elegant, diffuse elegant Man Wan feeling; some products in this series also reflects the integration of fashion and practical, a clothing and more wear, and product interoperability, cascading, so that young women enjoy the free mix and match Fashion wear fun, the level of rich charm inadvertently exposed. Original series of products with black, blue, gray, yellow, purple and other colorful changes, both original inspiration and refined nature of the refined fashion, with the rhythm of the percussion instrument, the model entered the show, as if given the energy of tribal culture , Full of sunshine, silk satin, charm of the atmosphere, the audience into the original, retro culture. Holiday sunshine series is aimed at younger girls, with blue, yellow, white color tone, revealing fresh, youthful atmosphere.

From this 2012 spring / summer new product demo, Beijia people can focus on the design of the product itself, fully consider the actual needs of women's clothing in spring and summer, design more changes, dress up, fashion and humane, and Increase the application of innovative elements; the same time, Beijia also strengthened the spring and summer home (s******t) product research and development, balance the product category structure; 1/2 cup, Tube top products more abundant to meet different consumer dress needs; products Also added men series, enriched Beijia product structure; collagen fabrics and high-tech body sculpting functional fabrics in this season is widely used, emphasizing the "adjustment" at the same time, give full "conservation", fully highlighted the Beijia brand Product concept.

It is understood that many domestic brands in the underwear , Beijia pioneering the introduction of "conservation and adjustment" underwear concept, with a professional R & D strength, innovative brand management concepts and models, a solid resource strength, a well-known in the One of the high-end underwear brands, with many partners, brand terminals have been all over the country more than 500 cities last year was named "China's New Forces - 2010 China Top Ten Appraisal of the textile and garment industry" in the "Ten New Brands." Conference, Beijia Executive General Manager declared Beijia people's "ambition": the development of more than 10 years has undergone a good transformation of the brand Beijia people once again brewing the integration of brand image to enhance! In 2011, Beijia people took precautions to launch the "Eagle Project" project aimed at enhancing the SI image of the terminal in an all-round way. This time, the Beijia Renovation Project Plan of the One Thousand and Thousand Branches of the Beijia Renovation Project was resumed to reproduce the Beijia people's brand building operation The rigorous and diligent, will establish more confidence for the development of partners, but also to provide consumers with better service. 

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